NEW YORK, NY (FEBRUARY 19th 2014) – Kourtney, Kim and Khloéé Kardashian, in collaboration with Jupi Corp, will soon debut designs for girls up to 24 months at Babies“R”Us, the nation’s leading juvenile products retailer. The Kardashian Kids collection features much adored motifs including butterflies, shimmering stars and a uniquely sweet take on the Kardashian’s signature animal print. The line ranges from newborn onesies, snuggly caps and cozy blankets, to stylish and functional two-piece sets, jackets and dresses. Kardashian Kids will be available exclusively at select Babies“R”Us stores across the U.S. and online at Babiesrus.com/KKids beginning March 15.
.png)
“Since becoming a mom, I’ve been so inspired to create Kardashian Kids with perfect prints, heavenly fabrics for a baby’s skin and to bring fashion to the baby world that is affordable,” said Kourtney, mother of Mason and Penelope.
The sweetly sophisticated pieces include delicate details of layered lace, pearl-embossed buttons, georgette appliques and leatherette. Pastels, touches of gold, calming neutrals and pops of color are all a part of the collection’s color palette. Cherished items include a playful white cotton onesie with girly tulle ruffles, soft gold polka-dot leggings and darling butterfly-printed bloomer shorts. From newborn must-haves to luxurious special occasion pieces, the line offers gentle fabrics in delightful and tender designs.
“Our grandmother opened a children’s fashion store, and from an early age I adored baby fashion. Later when Penelope was born, my sisters and I had so many ideas for how we wanted to dress her, but didn’t always find what we were envisioning. Now, as a mom, I cherish the time my baby and I spend together getting her dressed. The items in this collection are exactly what I have imagined for her,” said Kim, mother of North.
“With our ever-expanding family and our wide circle of friends having children, designing a baby collection was the next natural progression for my sisters and me. We hope the charming patterns and the uniquely stylish items are gifts new parents will be delighted to open,” said Khloéé.
“The line was designed with fashionable parents in mind, and although trend is at the core of the collection, we never let it compromise quality and functionality. We always want to ensure we are offering our customers the finest quality at the best possible price and knew Babies“R”Us would be the perfect fit,” said Bruno Schiavi, Jupi Corp Chairman and Founder.
“At Babies“R”Us, our customers love sweet and sensible looks for their little girls, and always appreciate a good buy – something with fashionable flair and an affordable price tag. That’s just what Kardashian Kids offers,” said Tom Via, Senior Vice President, General Merchandising Manager. He continued, “Kourtney, Kim and Khloéé each have their own, unique perspective and bring their individual strengths to the table. This has resulted in an adorable collection that pays close attention to the details that moms – and gift-givers – look for, and we’re thrilled to launch this line exclusively in March.”
Kardashian Kids items will retail from $15 to $30 and will be available at all Babies“R”Us stores and online at www.Babiesrus.com/KKids. Fans can stay up-to-date on the latest Kardashian Kids news by following on Facebook (facebook.com/kardashiankids), Instagram (@KardashianKids) and Twitter (@KKidsOfficial).
