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How to Drive Higher Twitter Engagement For Your E-Commerce Business?

If you have an e-commerce business, you need to have a strategy for driving higher Twitter engagement. If you have not, you are missing out on an opportunity to increase your sales, boost your reputation, and grow your business. 

Add A Photo To Your Tweet.

A photo can increase the amount of engagement you receive on Twitter. However, you have to take a few steps to ensure you're using the right size of an image. The ideal image size for a desktop is 1600 pixels by 900 pixels. It is also recommended to use a 2:1 aspect ratio or a 16:9 ratio for mobile. You can upload up to four images per tweet. In addition, you should make sure you include a caption. Captions are a great way to add a bit of interest to your post and draw more people's attention. Another tactic is to use hashtags. Hashtags are an easy way for followers to share your content with others. If you want to increase the number of people you reach on Twitter, it's important to follow the 80/20 rule. You should focus 80% of your posts on driving interaction and 20% on marketing your product or service. For example, if you're an e-commerce business, you could retweet customer photos to provide social proof of your company's existence. Also, you can link to a special promotion or feature of your product.

Add To A Trending Conversation.

If you want to increase your Twitter engagement, one of the best ways to do this is to participate in a trending conversation. Not only will you add value to the topic, but you will also be able to take advantage of the trending social media craze. This means interacting with your existing customers and gaining more visibility in your feeds can be a successful way to drive higher engagement with your target demographics. Moreover, you may even be able to find new followers if you're active enough. Luckily, there are a few ways you can do this. For starters, check out the hashtags that are trending. There are dozens of them, and you can find them by doing a quick search. You can even choose trending topics based on location and interest.

Have A Casual Back-And-Forth Conversation With Your Audience

A Twitter account can be a great way to engage your audience. You can post short questions about your product, spout customer testimonials and have fun with it. The best part is that you can reply to and follow others who are already a part of your social network. One of the most effective ways to get your foot in the door is to find out who your followers are and what they want from you. After all, no one wants to spend time writing posts or tweeting about stuff that doesn't excite them. While Twitter isn't the most interactive e-commerce platform, it isn't necessarily the worst either. You can enjoy a steady stream of new followers with proper planning and implementation. Using hashtags, you'll have a much easier time keeping your content fresh and relevant.

Find Out Who Your Competitors Are Engaging With

If you are looking for ways to make your e-commerce business more successful, consider finding out who your competitors are engaging with on Twitter. This can give you an idea of which strategies are working for your competitors and help you fine-tune your strategy if they aren't. You should even adopt their strategies if they work. However, you should also watch out for strategies that don't work for your competitors. You can also use a tool to find unfiltered consumer feedback about your business. When analyzing your competitors, you can look at their posting schedules and frequency and the pictures they use in their posts. Also, you can keep an eye on their followers and follower count. Using these statistics can tell you how many people are actually talking about your company's products and services on Twitter and how many are simply following you.


Twitter Loop Giveaway $100 Amazon GC or PayPal Cash

I've teamed up with a group of fabulous bloggers to offer a great giveaway on Twitter. The prize is the winner's choice of either a $100 Amazon GC or $100 PayPal Cash prize. I'm sure anyone would love some extra cash for the summer. Go enter now! 

All rules are here.

SOL REPUBLIC Music Made Me Do It- The Ultimate Giveaway #MMMDI

If there is any one thing that I can think of that just about every person has in common, it has to be MUSIC. No matter what genre, artist or group, we all have songs that have have special meaning or keep us going when we need a boost. I can recall so many instances where music took over me and helped me though situations tough situations or motivated me to be the best.

I remember being a very young adult and living with a room mate. I would go to the night clubs with friends and I was known as the more shy and reserved one. The minute I would hear the bass pumping out of the speakers, it's as if something would take over me and I would be ready to hit the dance floor. While everyone else was drinking alcohol to have a good time, I was getting lost in the music. It was all I needed to truly enjoy myself. When the DJ would play "my jam", we would all run out to the middle of the dance floor and dance into the wee hours of the night. Fast forward to being a 40-something mom of 3-- music still plays a big part in my life. I have a lot of responsibility and motivation doesn't always come easy. I sometimes have big events coming up where I am in charge of organizing most of the details. I get so flustered and stressed to where I don't know where to start. I slip on my SOL REPUBLIC headphones, choose one of my favorite tunes and turn the volume up. After a few songs, I'm ready to take on those mentally draining tasks. Another time where music saves me and also encourages me is when I am working out. As long as my favorite tunes are in my ears, I push myself harder. Music makes me do it!

Right now SOL REPUBLIC is having a Music Makes Me Do It contest where they want to see you Tweet, Instagram, Facebook, Youtube-- share on social media what music makes YOU do. It can be a picture or a video, or just text-- it's up to you! All you have to do is use the hashtag #MMMDI Check out the video below...

Guess what? The amazing folks at SOL REPUBLIC are providing the ultimate prize pack for one VERY lucky Mom Files reader to win.

The prize pack will include:
1 SOL REPUBLIC Deck speaker
1 SOL REPUBLIC Punk speaker
1 SOL REPUBLIC Tracks on-ear headphone
1 SOL REPUBLIC Relays in- ear headphone
1 SOL REPUBLIC Master Tracks over-ear headphone
1 Tracks HD on-ear headphone
1 Jax in-ear headphone
This is an over $700 value! In order to qualify to win this prize, you must share a public link to your social media post and include the hashtag #MMMDI. Failure to complete the mandatory entry will disqualify you from this giveaway and extra entry options will not count. Enter below:
a Rafflecopter giveaway
This giveaway is open to Canada and US Residents only and will end on November 27, 2014. One winner will be picked at random and mandatory entry will be verified. Winner will be emailed for mailing information. Mom Files is NOT responsible for prize fulfillment or for any lost, stolen or damaged prizes.

I was not compensated for this post. I am simply sharing a promotion offered by SOL REPUBLIC because I think it would interest my readers. Prize is provided by SOL REPUBLIC. 

VTech Smartwatch Sweepstakes

Does your child have dreams of becoming the next Mozart? Next President? Or a secret spy? Do they leave you in stitches or keep you constantly on your toes? I know my little one does! I find myself always thinking, "I should have recorded that moment".

Kids love to show off their playful personalities and so do their parents! That’s why VTech® wants parents and caregivers to share their “that’s my kid” moments on social media. Using the hashtag #smartwatchsweeps, parents and caregivers can share and submit images of their children showing off one-of-kind kid moments, for a chance to win a VTech Kidizoom® Smartwatch of their very own!

How to Enter:

Take a pic/video of your kids showing off their silly antics for a chance to win a VTech Kidizoom® Smartwatch! You can upload your photo to to submit your entry or tag your photo with the hashtag #smartwatchsweeps when posting it to Twitter and/or Instagram.

At the end of every week, five entries will be selected at random to receive a Smartwatch and will be highlighted as one of VTech’s “Smartwatch Kids of the Week” on their social media channels. You can find all details and official rules to the VTech Smartwatch Sweepstakes here.

Be sure to check out my Smartwatch review here.

The information and gift card have been provided to me by VTech

Being fake can get you more likes. Say what?

Today I checked the mailbox like usual and the only thing that came was the latest copy of Seventeen magazine. I subscribe to it for my daughters because I had to use up some My Coke Reward points and figured they may like it. I know growing up, I adored Seventeen magazine along with other teen-geared publications. I mean, what girl wouldn't want to look at the latest fashion trends, make-up tips and cute boys? I glanced at the top of the magazine and it caught my eye. It read, "Pretty Selfie Secrets, Beauty tips that will get you "likes". 
I was really bothered by that. Why do you need selfie secrets and why does it matter how many "likes" you get? If you are a teenager, chances are that "likes" equal popularity. I just had to see what Seventeen magazine was selling our teenage girls. I saw the "Fake perfect skin" part. It gave advice on what products to use on your face to make yourself appear to have perfect skin. What on earth? Why would anybody want to give the illusion that they have perfect skin when people that know you in real life know about any imperfections you may have? The article gives more tips about make-up tricks to make you look selfie ready. 
I really thought it was sad. It tells girls that they can't be pretty as is or with minimal make-up. It sells the idea that making yourself look flawless will make people like you more (get likes). I immediately discussed this with my daughters and they were both disturbed by it all. I do my best as a mother to set a good example to my girls about being loving yourself including your flaws. Also, too many selfies make you look like a narcissist. You have to really feel badly inside if you slather on a ton of make-up and post photos of yourself fishing for media likes. And we wonder why our girls have such low self-esteem. SMH. I just had to share this.

A brand new look for Momfiles

I am so excited that after so many years, Momfiles finally got a fresh, new look! I really wanted something very simple with a tiny pop of color. I am so happy with it. A big thanks to Kreated by Kelsey for hooking me up with the new look. She's awesome!

So what do you all think of it? I still have some things to clean up so ignore the obvious broken bits.


Funky Monkey Snacks #funkychat Twitter Party & Giveaway

**CLOSED** Winner is Shelly~ Congratulations!
Funky Monkey Snacks will be hosting a Twitter chat to discuss Gluten Free Month. The details are as follows:

Date: Tuesday October 16th
Time: 2:00 PM EST
RSVP: None required
Follow: @FunkyMonkeySnck
Hashtag: #funkychat

They would love for everyone to join in!

I have tried Funky Monkey Snacks and LOVE them! I am not a big fruit eater and the thought of eating a banana makes me ill. Funky Monkey Bananamon variety has changed my feelings about bananas. They are amazing! I could eat them every single day. They would be great to stash in your purse, kid's lunchbox or gym bag.

Funky Monkey Snacks are a fun way to incorporate fruit into your kids' diet. With 3 servings of fruit in every 1oz bag, Funky Monkey Snacks are: 100% Natural, Real Fruit, Nothing Added, Gluten Free, GMO Free, Vegan, Raw Food, and Kosher. Discover the Fruit That Crunches! Be sure to check out Funky Monkey Snacks on Facebook.
The awesome folks from Funky Monkey Snacks want you to taste the deliciousness for yourself. One lucky Momfiles reader will win a Funky Monkey Snacks prize pack of all 7 flavors. Enter below:
a Rafflecopter giveaway

Giveaway is open to US Residents only and will end on October 19, 2012. One winner will be chosen at random and will be contacted via email. Momfiles is not responsible for any lost or stolen prizes. Good luck!

I will receive products samples for spreading the word about the Twitter chat. All opinions are completely my own.
Shelly, Mom Files

Funky Monkey Twitter Chat & Giveaway

**Closed** Winner- Maryann D. Congratulations!
Please join Funky Monkey Snacks on Tuesday September 18th at 2 pm EST for a Twitter chat (@FunkyMonkeySnck) . The chat is going to be about National Childhood Obesity Month and Awareness. The hashtag for the twitter chat is #funkychat. There is no RSVP

Funky Monkey Snacks are a fun way to incorporate fruit into your kids' diet. With 3 servings of fruit in every 1oz bag, Funky Monkey Snacks are: 100% Natural, Real Fruit, Nothing Added, Gluten Free, GMO Free, Vegan, Raw Food, and Kosher. Discover the Fruit That Crunches! Be sure to check Funky Monkey Snacks out on Facebook.

Giveaway: One lucky Momfiles reader will win a Funky Monkey Snacks gift pack including all 7 flavors. Enter below:
a Rafflecopter giveaway
Giveaway is open to US Residents only and will end on September 21, 2012. One winner will be chosen at random and will be contacted via email. Momfiles is not responsible for any lost or stolen prizes. Good luck!

I will receive products samples for spreading the word about the Twitter chat. All opinions are completely my own.
Shelly, Mom Files

Come join the "On the Go with D.O." Twitter Party

I wanted to invite you all to participate in the "On the Go with D.O." Twitter party that I will be co-hosting next week. If you are not familiar with D.O. (David Oliver), you should check out this post. You can also take a peek at the video below. 

Here are the details of the Twitter Party:

Date and Time: Tuesday July 3rd from 7pm-8pm *NO RSVP
Name: One the Go with D.O. Twitter Party
Hosts: Shelly @momfiles; Tree @amotherofpearl; Piera @JollyMom **Choosing prizing and winners
Special Guest: David Oliver will be joining the party to Tweet along with fans and answer questions! Twitter handle @doliversub13 
Also, My Coke Rewards will be joining the party to Retweet questions and reply to fans @MyCokeRewards
Hashtag: #DOFieldDay

There will be 5 Activity prize packs to give away valued at $100! 

Please stop by if you can and feel free to spread the word. See you there!
Shelly, Mom Files

Are people really who you THINK they are?

The husband and I were having an intense conversation this morning about our online circle of friends. Every day we log into our Facebook accounts and read the good, the bad and the ugly that goes on day-to-day of our "friends". Dwayne was saying how people assume so much off of posts that they fail to realize what is really real. For example he was saying how you might have a person living a certain lifestyle through social media and in reality this person might be going through a domestic violence situation. This is very true. We don't necessarily reveal the whole truth about ourselves online. Dwayne and I constantly go back and fourth about online interaction and how real-life interaction is dwindling. Then on the other hand, if you are not involved in social media you will get left behind. For me, I get so much from my online friends. I have learned so much that has helped me in my life and I love to share my views with others. If I can encourage just one person in some way then I feel I am using social media for good. I have made some amazing connections as well as some creepy ones. I do learn from both sides in different ways every day. It's funny that I do have local, personal people in my life that it seems to be a greater struggle to get together more than my online contacts. Interesting....

Shelly, Mom Files

Do people take your blogging for a joke?

A lot of times when I tell people I am related to or those I know very well that I am a blogger, they say they don't have time for the computer like I do. They brush off what I do as if it is strictly a hobby and act as if I must not have anything better to do with my time. I hear things like "I don't know how people can stay on Facebook all day" or "I don't have time to look at blogs and don't know how stuff like that even works". Well I have been doing this now for years and at first it was more of a personal journal/social thing. It has blossomed over time and I now have PR firms I work with that provide me with products to review, host giveaways and sometimes even pay me to write. Blogging has become a part-time business for me. It has allowed me the opportunity to contribute to my household no matter how small it is. I don't want to sit on a computer all day long. I don't want to Tweet or Facebook all day long. I do it throughout the day in between taking care of my homemaker/SAHM duties. I do it because it helps my family. I never set out to become a "Mommy Blogger". It just happened one day. It is a lot of work to put out good posts and reviews. Some are easier than others. I really wish I would get the respect I deserve for my contributions as a mom blogger.  After all, don't moms know best anyway?
Shelly, Mom Files

My 1,000th post!

Wow, I can't believe that I am writing my 1,000th post. I had to look a couple extra times to make sure that was the correct number! So now what? I don't even know what to say. I have connected with so many amazing and interesting people over the last 4 1/2 years. I have made so many friends that have become very near and dear to me. I never would have imagined that you could make friends with complete strangers in other parts of the country. I have learned so much along the way and have grown as a person. I really can say that my life have changed for the better through blogging. There have been many opportunities and perks but the personal interaction has been most valuable to me. It astonishes me how very small the world can be through the blogosphere. I want to thank everyone who takes the time to read Momfiles, comment, email, Tweet, Facebook....simply just staying connected with me. It has been such fun and I plan to hang around for a while. Much love to you all!
Shelly, Mom Files

Are you "in" Google+ ?

Seriously, don't we have enough to keep up with and now there is Google+? I am "in" and honestly I don't see what all the hoopla is about. I don't even know how to use the darn thing and it seems like it's way over the top. I like simplicity. Some people have said it is like Facebook and Twitter in one place. I think I am more partial to Facebook by itself as well as Twitter by itself. Maybe I'm just too old school to appreciate all this social networking technology. I am trying to figure how the heck you delete it!

What about you? Are you a part of Google+? Do you like it? Am I missing something? Please share..

Shelly, Mom Files

Delete Delete DELETE!

I have been in a serious cleaning mood lately. This includes my online life. Both Dwayne and I came to the realization of just how much time social networking takes up in our lives. So many important things would get pushed aside so we could be more 'social'. Well enough is enough. We both deleted our Facebook and Twitter apps from our phones. Dwayne got rid of his Facebook account and I was about to get rid of mine. The only reason I did not was due to some groups I am a part of that are pretty important to me. I am getting ready to close off my wall and disable comments. I thought I was going to miss it and although it has just been less than a week, our lives have improved so much. I have lost interest in so much of the crap that people put out there for the world to see as well as all the complaining and whining. We really think Facebook is a bad thing when it is not used in the right way. Dwayne and I are planning get-togethers with REAL people more often. Now that is what I call being social! I will continue to post on my Momfiles page. I am enjoying living in real life :)
Shelly, Mom Files

Social Networking and teens

It's many of us are on these networks. I am on so many I have lost count. Social Networking is a growing trend and even kids and teenagers are a part of it. Dwayne and I let our daughters each get a FaceBook account to keep in touch with friends and family. It's been really good especially for our older daughter since she started high school and most of her friends attend different schools. I wish we had these types of services in my school days! Now all of this comes with a list of rules. We approve all photos before they are uploaded. I have seen some photos that teens post and it is appalling! Friends can only tag photos we approve of. No IMing. You must ask permission to go on and you have a set time. They have ONE time to mess up and poof! It's deleted. Not on hold or you can't use it for 2 weeks. DE-LETED.

So far they have been following the rules and have had no problems. Some people may think we are a bit overboard and really we don't care. We want our children to be a part of all the technology we have but it comes with limits and we care about their safety.

How about you allow your kids to partake in any social networking? Do you have any special rules or guidelines you want to share?
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