The Fresh Market Kicks off 40th Anniversary Celebration

The Fresh Market, Inc. is kicking off the best summer celebration ever and marking a milestone in the company’s history. The company will commemorate its 40th anniversary beginning on July 1 with an array of special deals, a 4th of July meal, and exclusive products for its guests – including a chance to win the golden ticket and a $40 gift card through two anniversary chocolate bars! 

Special, limited-edition product offerings

The retailer is selling a curated collection of exclusive items created in partnership with its vendors that can only be found at The Fresh Market for a limited time. Those include:

Special Anniversary Wine: Exit 96 Anniversary Edition

Special Anniversary Ruby Red Bouquet

Poppy Hand-Crafted Pimento Cheese Honey Butter Popcorn

Homestead Raspberry Lemonade

TFM Celebration Crunch Snack Mix

Anniversary Elevated Bacon Cheddar Burger

Le Fermier Lavender Yogurt

Killer Brownie Cookies and Cream special edition

Pimento Cheese Panini

Thomas Sauce kabobs

“Our goal at The Fresh Market is to make every season special for our guests, and our 40th anniversary is one we want to make especially memorable!” said CEO Jason Potter. “Our team has curated these one-of-a-kind commemorative products and offers that not only embody the origins of our brand, but more importantly, we know guests will really enjoy.”

A complete list of all 40th anniversary products, including recipes and a history of the company, can be found in The Fresh Market Magazine’s special July edition. 

Win the Golden Ticket!

Beginning July 5 and while supplies last, The Fresh Market will also introduce two Anniversary Chocolate Bars in Dark Chocolate Himalayan Sea Salt and Toffee Pretzel Sea Salt flavors. Guests have a chance to win a $40 TFM gift card if their package has a golden ticket inside! There is a 1:24 chance of winning and supplies are limited.

Save Even More

The Fresh Market also recently introduced its first loyalty program, the Ultimate Loyalty Experience, where guests can save even more during on items throughout the store with special loyalty pricing that’s only available for members. Sign up is free and takes seconds!

The Fresh Market Launches “FREE PREMIUM CHOCOLATE MONDAYS” with Curbside Orders

The Fresh Market knows that Mondays can be tough sometimes so beginning August 30, all curbside order pickups will have one extra item-- a free sample of premium chocolate.  Adding a decadent layer to The Fresh Market’s recently launched “Friendliest Curbside Experience in America” program, The Fresh Market Personal Shoppers will provide each curbside guest a free sample of The Fresh Market’s new 0.3 oz square of Himalayan Pink Sea Salt Dark Chocolate. Combining The Fresh Market’s Chocolate Lovers Monday promotions with a free premium chocolate sampling at curbside pickups could transform Mondays into the best day of the week!

Launched in December 2020, The Friendliest Curbside Experience in America continues to meet guests’ needs and the latest chocolate treat sampling enhances the overall experience of grocery pickup. Surprising guests with a treat complements the curbside program’s successful foundation of having The Fresh Market Personal Shoppers to ensure quality and freshness, managers who double check and verify every order with their personal signature handed to each curbside guest, fast and efficient delivery to the car, and 100% satisfaction guaranteed on every item in the curbside basket.

Curbside orders continue to grow since launching nine months ago as guests appreciate the convenience and friendly customer service of the program. For the month of August, orders are up 28% and first-time orders are up 47% with the average guest rating of 4.7/5.  Providing the best experience for guests to shop at The Fresh Market, whether in store or through curbside pickup, continues to be at the forefront of the company’s commitment to provide impeccable guest service.

“Our guests compliment us on the great communication they share with the Personal Shopper throughout the curbside process, quick and friendly service at pick up and the quality food in every order,” said Brian Johnson, Senior Vice President of Operations at The Fresh Market. “We’re thrilled that our guests appreciate the level of customer service and extra touches our friendly curbside provides, so adding a chocolate treat to Monday orders is just a small gesture of gratitude that we know they’ll enjoy!”

Chocolate lovers and all guests can shop in the online store or download the mobile app on the App Store* or on Google Play*. For more information on The Fresh Market’s or to see what’s new, please visit www.thefreshmarket.com.

*Apple and the Apple Logo are registered trademarks of Apple Inc. Google Play, and the Google Play logo are trademarks of Google LLC.

About The Fresh Market, Inc.

Voted as the “Best Supermarket in America” by USA Today’s 10Best Readers’ Choice Awards,  and “America’s Best Customer Service 2021” by Newsweek and Statista,  The Fresh Market helps guests discover the best with time-saving meal solutions, unique ingredients, and delicious food for any occasion. From fresh produce and exceptional meat and seafood to signature baked goods and thousands of organic options, the specialty grocer has something to please every palate. The Fresh Market currently operates 159 stores in 22 states across the U.S., inspiring guests to discover new flavors and cook with confidence. For more information, please visit www.thefreshmarket.com or follow the company on Facebook, Twitter, Instagram and Pinterest.