If you have been a Mom Files reader for the past few years, you might recall me talking about the Coca-Cola Pay It Forward program. Well, this year is bigger and better, with Mr. Steve Harvey back for a second year as the celebrity ambassador and co-host. I participated in a Twitter chat with him last week, discussing a few ways we can connect with and encourage our teens with the college application process. It was really refreshing to see how many caring parents offered up some great advice. This year, the program has expanded to include the all-new Coca-Cola Pay It Forward Academy. The Coca-Cola Pay It Forward program is a movement, primarily targeted to moms, to uplift and help pay it forward to the next generation.
You’re probably wondering what exactly the Coca-Cola Pay It Forward program is and how it works. Here are some facts:
- The Coca-Cola Pay It Forward program is a movement to uplift and inspire the next generation of African American teens to realize their dreams through education, unique mentorship experiences and scholarship.
- The program works through a nomination process, where moms, dads, relatives, neighbors or teachers nominate high school teens in grades 9-12. Nominators or nominees must be 13 years of age and older and eligible teens can even nominate themselves.
- Nominations are done on Coca-Cola’s Pay It Forward website.
- Up to twenty winners will be selected, and each winner will receive a $5,000 scholarship and a trip from their hometown for them and their mom/legal guardian to attend the Coca-Cola Pay It Forward Academy July 24-26, 2015 in Atlanta, GA. See full contest rules here.
The Coca-Cola Pay It Forward Academy is a three-day educational development experience, structured to offer valuable resources for moms and her teen(s). Moms will receive helpful tips like how to help her teen(s) be successful in school now, and how to financially prepare them for college. For teens, the programming will focus on topics like personal branding, higher education and alternative career paths.
Besides Steve Harvey joining for the second year as the Coca-Cola Pay It Forward program celebrity ambassador, Coca-Cola has partnered with Get Schooled and the United Negro College Fund (UNCF) to assist with the development of the Coca-Cola Pay It Forward Academy programming. You can listen to this audio clip with Steve Harvey interviewing the President and CEO of The United Negro College Fund, Dr. Michael Lomax, to help get a better understanding of the program.
I nominated my high school senior tonight and it was a very quick process, it only took about 2-3 minutes. I know the experience will be so valuable to the deserving teens that will ultimately win. It would certainly be a memorable summer! So, what are you waiting for? Go nominate a deserving teen now. Be sure to spread the word and encourage your family members, friends, coworkers and neighbors to nominate a teen as well. Who will YOU nominate?
Visit coke.com/payitforward to nominate, and for complete rules and eligibility requirements. Join the conversation online using #CokePayItForward.