Step 1. Have a keyword list
Place yourself in the shoes of your target consumer. If you would like to reach your website, what kind of words would you choose to search on Google? Also keep in mind that many users do not use a proper sentence structure or grammar rules. The order of the words is not necessarily the right one, so be prepared for such exceptions too. Use brainstorming for finding the right keywords and write down anything that comes to your mind. For example, people are more likely to look up “seo Chicago in IL” than write “SEO companies offering service in IL”.
Step 2. Research other keywords
You can use special analytic programs or Google’s suggestions to find alternative keywords. Take the list you have in Excel and start looking up each keyword there. But don’t press enter! Let Google suggest you other words there and write down those too. For example, wordstream.com offers a free keyword research tool which you can use. Also keep an eye for the most popular search terms out there.
Step 3. Careful with the pitfalls
Pay attention to possible pitfalls! These are vanity keywords, most of them formed by one word, which are really generic and descriptive. If you have a political campaign, probably you shouldn’t invest in generic keywords such as “senator”, “politics” or “election”, since they are too broad to bring you useful visitors.
Step 4. Test the SEO keywords
Take the list you made with the useful keywords for your website and test them. Check out the terms that belong to your analytics and which have good test results on WordStream.com. Rank them and see which ones make it to the top of the list. The next step is to buy pay-per-click ads only on the search engines that bring most traffic to the website. Then all you have to do is to sit back and see how do these keywords perform.
Step 5. Do weekly reports
Every week you should do a report and see how your website is going. In this way you can track any changes, whether for good or bad, and you can prevent other future lows. Compare the results to the baseline you had in the beginning in order to see if the SEO tactics are successful.