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Dec 10, 2020

4 Smart Reasons to Utilize Video Marketing Within Your Business

Branded video content has never been more popular, with both businesses and consumers alike. Studies, year on year have shown that consumers are far more likely to engage with video material as it’s a simple yet efficient way to absorb information about a brand or product. So, while you may be wondering how video marketing can benefit your business – the real question is why aren’t you using it yet? 

With increased engagement and interactivity with your potential clients, it makes sense to produce high-quality video content and share it throughout your digital channels. Here we'll explore some amazing reasons to utilize video marketing within your business. 


It’s never been easier

One of the biggest problems facing business owners and video marketing is their lack of experience. If you've never created video products before, then you may be wondering where to begin. While it's tempting to bring in videographers and experts in the industry it's both time consuming and incredibly costly. This is why turning to branded video content software is your best solution. With this straightforward and in-depth video creation software, you no longer need to rely on creative experts to share your company message and products 
throughout your online platforms.

Regardless of your creative prowess, you can create, edit and upload these videos with ease. And you get the added benefit of in-depth data insights so you can see how well your videos are performing throughout your campaigns. 

It seamlessly complements your other marketing campaigns

Are you releasing a blog post every week? Or are you posting about your products a couple of times a day? Well, working with video marketing can help increase your engagement with its ability to seamlessly compliment your marketing strategy as a whole. You could turn your latest product post into a video showing the product and discussing its features. Or instead of posting about the daily happenings in your office, convert these facts into a video instead. It’s an easier way to convey your message and it’s far more interactive and engaging.


It helps create transparency and trust

Well produced videos can help build trust with your clients, as it allows you to create candid and honest product reviews, allows you to provide advice and makes you and your organization appear much more human. Something which many businesses struggle with. With video marketing, you're effectively building a relationship with your customers, getting them on board with your brand and educating them about your company. And guess what – customers who watch a video, are more likely to buy!

And finally, it promotes engagement 

Video is a simple but highly effective way to engage with your customers. Customers are more inclined to ask questions and want to find out more about the topic of your video. They may tag friends and family who may also be interested or share your video on their own accounts. Therefore, paving the way for you to capitalize within your industry and set yourself apart from your competitors. 
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