How to Drive Higher Twitter Engagement For Your E-Commerce Business?

If you have an e-commerce business, you need to have a strategy for driving higher Twitter engagement. If you have not, you are missing out on an opportunity to increase your sales, boost your reputation, and grow your business. 

Add A Photo To Your Tweet.

A photo can increase the amount of engagement you receive on Twitter. However, you have to take a few steps to ensure you're using the right size of an image. The ideal image size for a desktop is 1600 pixels by 900 pixels. It is also recommended to use a 2:1 aspect ratio or a 16:9 ratio for mobile. You can upload up to four images per tweet. In addition, you should make sure you include a caption. Captions are a great way to add a bit of interest to your post and draw more people's attention. Another tactic is to use hashtags. Hashtags are an easy way for followers to share your content with others. If you want to increase the number of people you reach on Twitter, it's important to follow the 80/20 rule. You should focus 80% of your posts on driving interaction and 20% on marketing your product or service. For example, if you're an e-commerce business, you could retweet customer photos to provide social proof of your company's existence. Also, you can link to a special promotion or feature of your product.

Add To A Trending Conversation.

If you want to increase your Twitter engagement, one of the best ways to do this is to participate in a trending conversation. Not only will you add value to the topic, but you will also be able to take advantage of the trending social media craze. This means interacting with your existing customers and gaining more visibility in your feeds can be a successful way to drive higher engagement with your target demographics. Moreover, you may even be able to find new followers if you're active enough. Luckily, there are a few ways you can do this. For starters, check out the hashtags that are trending. There are dozens of them, and you can find them by doing a quick search. You can even choose trending topics based on location and interest.

Have A Casual Back-And-Forth Conversation With Your Audience

A Twitter account can be a great way to engage your audience. You can post short questions about your product, spout customer testimonials and have fun with it. The best part is that you can reply to and follow others who are already a part of your social network. One of the most effective ways to get your foot in the door is to find out who your followers are and what they want from you. After all, no one wants to spend time writing posts or tweeting about stuff that doesn't excite them. While Twitter isn't the most interactive e-commerce platform, it isn't necessarily the worst either. You can enjoy a steady stream of new followers with proper planning and implementation. Using hashtags, you'll have a much easier time keeping your content fresh and relevant.

Find Out Who Your Competitors Are Engaging With

If you are looking for ways to make your e-commerce business more successful, consider finding out who your competitors are engaging with on Twitter. This can give you an idea of which strategies are working for your competitors and help you fine-tune your strategy if they aren't. You should even adopt their strategies if they work. However, you should also watch out for strategies that don't work for your competitors. You can also use a tool to find unfiltered consumer feedback about your business. When analyzing your competitors, you can look at their posting schedules and frequency and the pictures they use in their posts. Also, you can keep an eye on their followers and follower count. Using these statistics can tell you how many people are actually talking about your company's products and services on Twitter and how many are simply following you.

How RedDrop is Helping Parents Prepare for Their Daughter's First Period

If you are a woman, you probably would never want to revisit those years when your body and emotions took on huge changes. I remember growing up in a strict home where talking about the changes a girl's body goes through during puberty was a bit taboo. I don't understand why that was the case when every girls' body will change and they will get their period. I unfortunately had to learn from school and friends. Thankfully I knew I had to do a better job as a mom to my own daughters when the time came. 

It's definitely not a fun talk to have with your daughters, but a very necessary one. After all, you don't want them to feel bad about something that is natural. If you have young daughter, it's a good idea to have a plan to discuss what to expect when she gets her period for the first time. 

RedDrop is the first feminine hygiene brand designed specifically to empower school age girls. They offer a subscription service just for girls. The Red Drop period kit is a must-have for every girl. It is filled with everything she will need to feel confident for when her period starts. Check out the kit: 

The RedDrop Period Kit contains everything a girl needs for the moment her cycle begins. They will ship the following pieces directly to your door, packaged to remind her that she's special:

• 30 Everyday Pads for daily use 
• 14 FlowDay Pads for heavy flow days
• 14 FlowNight Pads for a comfortable night's sleep
• 12 Feminine Wipes individually wrapped for easy carry
• 1 Hand Bag to discreetly carry it all
• 1 Special Gift just for her

No need to select a size or level of absorbency. They pack each option she'll need, so she's ready for whatever life throws at you both. The retail price for the period kit is $29.99. The packaging is super nice, and I love the little pouch that can be refilled with feminine products for your daughter to toss in her purse, book bag or gym bag. 

The plus side of this kit is that the products are made just for a smaller size body. Many of the pads available in stores are definitely too big for most girls' bodies. This period kit would be well-received as a gift, and a great way to discuss this time of her life. I can see sending this to your daughter, niece, or any friend or family member getting ready to go through this milestone. Be sure to check out RedDrop at their website and social channels ( Facebook, Instagram, and Twitter). 

Many thanks to RedDrop for sending us a kit so we can share the news about the brand. 

How to Give a Good Impression to Clients - Premium Coworking Space Manila

The coworking space in Manila can provide your business with a number of benefits. One of the Philippines international business centers, Manila has a very diverse coworking landscape. It is no wonder that businesses are flocking to this convenient workspace, which provides businesses with the chance to lease comfortable, affordable workspace.

The spaces have become more than a trend because they provide a platform for social interaction. Business relationships flourish in an office that is fluid space providing businesses workspace and space to collaborate. Premium coworking space in Manila, Philippines can also be a platform for impressing fickle clients.

Let’s take a closer look at some of the ways you can impress clients in your coworking space.

Work In A Prestigious Location

The first way the coworking space can make an impressive impression on your clients is through location. Typically, offices in affluent areas, especially in the CBD, hold a certain prestige. Their reputations precede them, so being located in any one of the offices makes a statement about the overall businesses.

Unfortunately, for many start-ups and smaller business, the cost to lease space in these locations can be very expensive. However, the coworking space can provide your business with access to these locations because it costs less to lease workspace in one of these communities. You can rest assured the address will speak volumes to the world that you are a class act.

Stay Organized

More than working in a professional fit out, coworking professionals want to stay organized. Depending on the workspace you lease, you might have the chance to have storage space or desk space. In the chance that you choose the hot desk, professionals need to create an organizational plan to remain on top of things.

For one, ditch that filing cabinet and consider moving hard copy files to electronic storage. Online record-keeping and book-keeping apps and software make it easy and efficient to stay abreast of the books. If your clients ever need information, this information can be accessed from any device—if stored online.

Use New Tools

Again, new tools that can make work more efficient and make your day productive is very impressive to clients. For one, it shows that your business stays current with the latest technologies. Then, it also speaks to your commitment to stay abreast of changes within your industry.

More than just your standard office tools for business, consider purchasing technologies related to taking care of everyday tasks easily. Software that keeps track of records while syncing information is always relevant in today’s business. Apps that can keep you abreast of information related to a certain industry is also good. New gadgets that can make work more efficient hasten productivity and leave clients with the impression that you have made the effort to be connected to the current business environment.

Use The Conference Rooms

If you want to really make an impression, join a space that gives you access to conference rooms. These rooms usually are equipped with the latest technologies, and if you need to make a presentation, the comfortable seating and world-class fit out can be very impressive to clients. Video-conferencing capabilities can help you hold meetings when everyone cannot be in attendance. Ultimately, meeting in corporate space can have a lasting impression on clients, and in some cases, can be a deal breaker, as coffee house meeting offers little versatility.

Making A Lasting Impression

After meetings or presentations, consider giving your clients a follow-up call or card thanking them for their time. When they receive your message, they will instantly remember you, your office, and the fantastic meeting you hosted. In the coworking space, a professional fit out can translate into retaining clients or sealing the deal.

Callaloo Box- Trinbago Seafood Themed Edition (Giveaway)

It's so hard to believe that we are already well into the month of March. The year is flying by already and spring is in the air. I am excited about getting to do more outdoor cooking since the weather is warming up. Just in time, we received the March Trinbago seafood box from one of our favorite subscription box services, Callaloo Box.

Callaloo Box is a monthly subscription box service that offers tastes from the Caribbean including sauces, seasonings, marinades and more. This is perfect if you don't have access to purchase these types of products. I've talked about it before and believe me when I say, they are more expensive on Amazon, so don't be afraid of the cost. I've done the math for myself, and Callaloo Box is a great value.

So what's in this month's Callaloo Box?

Inside the box:

Constance Estate Garlic Infused Coconut Oil, Chief Lime Pepper, Karibbean Flavours Green Seasoning with lime for Fish & Seafood, Chief Tamarind Chutney, Karibbean Flavours Dried Sea Moss, and Karibbean Flavours Fish & Chief Fish Shaker Seasonings.

These fish seasoning packets are perfect to use to marinate fish, or to use while cooking. They are very robust so a little goes a long way! For extra flavor, try adding a little bit of green seasoning.

One of my favorite types of sauces is tamarind sauce. It goes so well with fried fish, seafood fritters or pholourie. It has the perfect balance of sweet, tart, and spicy flavors. The Chief Lime Pepper is perfect if you want some added tangy, fiery-heat to dishes. I like having mine with cook-up rice and grilled chicken. You can even add some into your dishes as they cook. Let me tell you though, it's HOT HOT HOT!

Constance Estate Garlic Infused Coconut Oil is ideal for sauteing vegetables, or in any dish you want a good garlicky punch. It is very strong and absolutely delicious! A couple tips: To get your coconut oil in liquid form, soak the bottle in a tall container with hot tap water until it melts. You can even pour the coconut oil in a container to scoop out as needed, which is what I did. 

If you love lime, this green seasoning is for you. Be careful not to use too much, because it can be overpowering. I feel like this would be better on chicken than fish. 

Last, the dried seamoss or Irish moss is something I have not tried yet. You can use it to make a sweet beverage with (directions on package). I did some research and it is believed to be good for regulating your thyroid and to help with joint pain. I'm definitely going to have to experiment with it!

Purchasing options: 

One-time purchases
You will receive the current month's box offerings.  You will be charged only once when you purchase.

Subscriptions
The final day for new subscribers to sign up for the current month's box is the last day of each month. Subscriptions auto-renew on the 15th of each month and every 2nd month for 2 month deliveries.

Shop the Callaloo Box grocery store for individual items. This is a great way to get specific things in the event you don't want an entire box. They also have a Callaloo Snack Box if you're craving goodies from 'back home'.

If you create an account at Callaloo Box, you can earn rewards. Also, if you use this code: MOMFILES5, you will get $5 off your first box with subscription or a 1 time box purchase.

Giveaway
The very sweet ladies from Callaloo Box have offered us to host a reader giveaway. One lucky winner will receive their very own Callaloo Box shipped to their doorstep. Enter below:
a Rafflecopter giveaway

This giveaway is open to U.S. Residents only and will end on March 26, 2018. Please follow entry rules in Rafflecopter widget. Mom Files is not responsible for any lost or stolen prizes. Good luck!

Callaloo Box Makes The Perfect Gift (Giveaway)

I have been living in South Carolina for close to two decades now. It’s hard to believe that so many years have passed that quickly. I have watched the city of Columbia really grow and get a lot more diverse. Sadly it still lacks something very important to me, culturally. We have so few West Indian/Caribbean grocery stores, and the ones we do have aren’t great and don’t carry all of what I need.

A couple months ago, I was so lucky to get connected with Callaloo Box. If you'd like, you can read this post for a little background. Callaloo Box is a U.S. based subscription service that brings you many of those hard-to-find Caribbean sauces, snacks, and other food products right to your doorstep. I can’t even begin to tell you all how excited I get when a box shows up at my house. It’s like Christmas every time! Speaking of Christmas, the December box is themed for the holiday season and they didn’t miss a thing.

I felt so nostalgic the moment I saw the contents. It’s as if I was transported to my childhood during Christmastime. Here’s what is in the December 2017 Callaloo Box:

Dried Sorrel- which is dried hibiscus. You boil it with cinnamon sticks, cloves, bay leaves and ginger, then sweeten to taste. You can also make alcoholic beverages with it.
Mauby Bark & Spices- It is dried buckthorn bark, which is a species of tree found in many Caribbean islands. It’s been likened to root beer by many. You prepare it just as you would the sorrel.
Mixed Essence- Growing up, we called extract ‘essence’. This is a key ingredient in ice cream, baked goods and certain beverages like mauby. I remember my mom used to make freshly squeezed lemonade or limeade, and always added a few drops of essence.

Lime Flavoured Hot Sauce- A blend of hot peppers, lime & herbs, pickled in vinegar. It’s perfect with any dish, especially seafood and fish. It has the perfect zesty kick.
Hot Chow aka Chow Chow- It’s a spicy, mustard-based pickled relish that’s the Caribbean’s version of the English “Piccalilli”condiment. It contains small chunks of vegetables and tropical fruits. It’s got quite a kick!

Split Channa- It’s salted fried chickpeas spiced with pepper. It was a common snack in our house, and my dad used to make it for us and fill it in jars. This one tastes exactly like I remember.

Black Cake- This is a true sign of Christmas time. My mom made this cake every year and would soak her dried fruits in rum months in advance. I can remember the smell in the kitchen as they baked. She made the best black cake ever. Now let me tell you, this cake tasted exactly what my mom used to make. I got a little teary-eyed being transported back to my childhood. It is the star of this box!

The ladies of Callaloo Box did a great job with the items they chose to make this box perfectly themed for Christmas. I think this one is my favorite so far, but all of them are my favorite! You can tell that they hand pack the boxes with love, and leave no details out. They include an information sheet with descriptions and suggestions of how to use or serve each product.  I am also so happy that they are now offering items for sale individually. Their prices beat Amazon hands down! I ordered a couple packs of pholourie mix since I can’t find it anywhere locally. I'm also very proud to help support a small business at the same time. By the way, they have pretty speedy shipping, which is always a plus.

Not only does Callaloo Box offer monthly boxes, they also have a new snack box ($29.99) and product bundles (ranging in prices under $30). If you or someone you know is interested in Caribbean/West Indian cooking or simply can’t get many products locally, Callaloo Box is for you. It makes such a great Christmas gift, and the recipient would LOVE it. The monthly boxes are $39.99 and if you use this code: MOMFILES5, you will get $5 off your first box with subscription or a 1 time box purchase.

Our generous friends from Callaloo Box want you to experience a box for yourself. One reader will win the December box valued at $39.99. Enter below:
a Rafflecopter giveaway
This giveaway is open to U.S. Residents only and will end on December 15, 2017. Please follow entry rules in Rafflecopter widget. Mom Files is not responsible for any lost or stolen prizes. Good luck!