Lifestyle * Travel * Food

Sep 11, 2014

MACY’S celebrates Hispanic Heritage Month

Macy’s brings together Jasmine Villegas, Julie Sariñana and Kika Rocha at seven stores nationwide for inspiring discussions on culture and fashion influence

This fall, in celebration of Hispanic Heritage Month, Macy’s honors Latin-American women Jasmine Villegas, Julie Sariñana and Kika Rocha,  who have all influenced and shaped American popular culture via their fashion, beauty and lifestyle expertise. With exciting special events across the country, Macy’s is set to commemorate these three influential Latinas through live candid conversations that will inspire customers to embrace their style heritage.    

"Macy’s recognizes and values the contributions Latinos have made to our nation, not only in fashion, but also in beauty and every aspect of American popular culture. We look forward to celebrating these achievements with our Hispanic Heritage Month events from coast-to-coast," said Dineen Garcia, Macy’s vice-president of Diversity Strategies.

Jasmine Villegas, the multi-talented actress and singer who has amassed a huge following, recently signed with Interscope Records. In 2012 she was listed as the #3 Most Powerful Woman on Twitter and #1 Top Twitter User in Los Angeles by TweetGrader.com. Jasmine most recently released her latest single “That’s Me Right There” which features Kendrick Lamar and has plans to release an EP in the fall, followed by her full length major label debut in early 2015.


Julie Sariñana founded the blog Sincerely Jules in February 2009 as a creative outlet to express her thoughts, inspirations, style and love of everything cool. Jules chronicles her daily style, travels and life and continues to inspire and motivate her readers, one outfit at a time.


Kika Rocha, former People en Español fashion director, knows a thing or two about passion and following dreams. Fluent in four languages, Kika encourages women to look their best and discover new secrets while sharing the next “it” trend with her one million readers on social media and her blog De Tacones Y Mas. She is currently a red carpet fashion host at Telemundo and has a weekly beauty segment on Telemundo’s national morning show “Un Nuevo Dia.”

Macy’s Hispanic Heritage Month events will take place at stores across the country including The Bronx, Wheaton, Chicago, Miami, Santa Clara, San Diego and San Antonio. Customers will have the opportunity to be part of a casual conversation with the three Latina influencers, who will speak on cultural heritage and the role it has played in their lifestyles. Villegas will also perform her latest single, set to be released later this year. Customers can shop Macy’s specially styled closet with fashions inspired by Villegas, Sariñana and Rocha as well as have the opportunity to meet the three influencers and take a photo with them in the Macy’s photo booth.

Fans will also receive a copy of Jasmine V’s song “That’s Me Right There” which features Kendrick Lamar and their very own Macy’s swag bag with any purchase of $25 or more during the event, while supplies last.  

Macy’s Hispanic Heritage Month events will take place at the following locations:

Event Celebrations 
Macy’s Bay Plaza – Bronx, NY – Friday, September 19th @ 6:30PM 
Macy’s Wheaton – Wheaton, MD – Saturday, September 20th @ 2:00PM 
Macy’s State Street – Chicago, IL – Thursday, September 25th @ 5:30PM 
Macy’s Dadeland – Miami, FL – Saturday, September 27th @ 3:00PM 
Macy’s Valley Fair – Santa Clara, CA – Thursday, October 2nd @ 6:00PM 
Macy’s Fashion Valley – San Diego, CA – Saturday, October 4th @ 2:00PM 
Macy’s Northstar – San Antonio, TX – Saturday, October 11th @ 2:00PM 
For complete details on Macy’s Hispanic Heritage Month Events, please visit www.macys.com/celebrate.   

About Macy’s: 
Macy's, the largest retail brand of Macy's, Inc., delivers fashion and affordable luxury to customers at approximately 800 locations in 45 states, the District of Columbia, Puerto Rico and Guam, as well as to customers in the U.S. and more than 100 international destinations through its leading online store at macys.com. Via its stores, e-commerce site, mobile and social platforms, Macy's offers distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy's is known for such epic events as Macy's 4th of July Fireworks® and the Macy's Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Macy's flagship stores -- including Herald Square in New York City, Union Square in San Francisco, State Street in Chicago, Dadeland in Miami and South Coast Plaza in southern California -- are known internationally and leading destinations for visitors. Building on a more than 150-year tradition, and with the collective support of customers, employees and Macy's Foundation, Macy's helps strengthen communities by supporting local and national charities giving more than $70 million each year to help make a difference in the lives of our customers. 
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