Oct 27, 2012
Hey guys! I wanted to share some very important information that was sent to me....
As a parent, you know how important it is that your little ones are properly nourished in order to thrive. It’s that reason exactly that vitaminwater® ♥s Vitamin Angels, a charity dedicated to providing essential nutrients to undernourished children around the world. vitaminwater® is already helping Vitamin Angels reach more than 2 million children through a monetary donation, but would like your support to help them reach another one million children!
Earlier this summer and in an effort to help spread the word about Vitamin Angels, vitaminwater® asked the Tongal community (a social platform that delivers a fresh solution to sourcing video content) what their world would be without the letter ‘A’. Why ‘A,’ you ask? Vitamin Angels focuses on this vitamin because an estimated 190 million children under five suffer from vitamin A deficiency, a major underlying cause of child mortality and blindness around the world.
The response from the Tongal community was overwhelming (over 400 ideas submitted!) and resulted in the creation of three poignant videos in particular that vitaminwater® has decided to share. For every view of one of the videos, vitaminwater® will donate $0.25, the equivalent of one year’s worth of vital Vitamin A for a child.
Here are the videos:
"Without the A" produced by Reggie Schickel from Urbana, IL (based on idea from Diana Tay from Los Angeles, CA)
"Candid Moments Without the A" produced by Marcus Thomas from Los Angeles, CA (based on an idea from Jacob Silva from Escondido, CA)
"Notes on the Letter A" produced by Jonathan Langager from Los Angeles, CA
PLEASE take a moment to view even one video to help a child in need! They are under 2 minutes in length and costs you NOTHING! Thanks so much!